Questions we are asked

Standard turnaround is two working days. Shoot on a Wednesday morning, and the full media set is with you on Friday, ready to launch on Saturday.

That matters more in West Yorkshire than people assume. A lot of instructions round Halifax, Huddersfield and Bradford are won on a Wednesday valuation and the vendor wants to see the listing live for the weekend portal traffic. If your photographer takes four or five days, you have lost the first weekend, and the first weekend is where most of your early viewings come from.

We publish the delivery date on your booking confirmation before you pay anything, so you can book a Wednesday shoot for a weekend launch without having to chase us. Photography, floorplan and video all land together in one folder, so nothing arrives in dribs and drabs.

If a listing is urgent, a 24 hour turnaround is available as a paid upgrade. Tell us when you book and we will confirm the slot allows it rather than promising and hoping.

We publish our prices rather than hiding them behind an enquiry form, because comparing suppliers is hard enough already.

There are three packages. Basics covers photography and a floorplan, and suits a standard two or three bed terrace where the job is to look clean, bright and honest. Showcase adds a property film and a vertical reel, and is the one most agents pick for a family home or anything over the local average price. Accelerator is the full set for the properties you are judged on: film, drone, twilight shots and the full social cut.

The residential set starts from £95 excluding VAT. Every rate is published rather than quoted on request, so you can compare us properly before you ring anyone. Individual services can be booked on their own, and an EPC can be added to any booking.

Cost per instruction is the number worth looking at rather than cost per shoot. A media set that gets your listing clicked, saved and viewed is doing part of the job your fee covers. Agents who work with us regularly are put on bespoke pricing, so the per property figure comes down as the volume goes up. Happy to go through it on a call.

See our published pricing

A phone will produce an acceptable photograph of a well lit room on a bright day. It will struggle with everything else, and everything else is most of West Yorkshire housing stock.

The specific problems are windows and ceiling height. A stone terrace with deep reveals and a north facing back room gives you a choice on a phone: expose for the room and the window goes white, or expose for the window and the room goes dark. Buyers read a white window as a room with nothing to look at. We shoot every frame at five stops of exposure and merge them into a single image, then edit it. That holds the view through the window and lifts the dark corners of a room at the same time, which is the single biggest difference people notice.

The second issue is straight lines. A phone lens bends door frames and makes a small room look bent rather than small. We correct the verticals and the horizontals on every frame, so the room reads as accurate, and accurate is what builds trust before a viewing.

The commercial argument is simpler. Your vendor is comparing your listing against the three others on the same street on a phone screen at nine in the evening. The listing that stops the scroll gets the viewing. Good marketing does not only bring in buyers, it brings in your next vendors: people choose the agent whose listings look the best on the portal. If your photography is the weakest part of your pitch, it is costing you instructions you never hear about.

A media set is everything you need to launch a listing from one visit, delivered in one folder.

As standard that means the full set of stills, edited and colour corrected, sized correctly for Rightmove, Zoopla, OnTheMarket and your own website. It includes a measured floorplan with room dimensions, produced from a scan taken on the day rather than from a sketch. Where the package includes film, you get the main property film, a vertical cut for Instagram and TikTok, and the shareable video link for the portals.

You also get the practical extras that usually cause a second email: a hero image marked up for the portal thumbnail, a wide and a portrait crop of the main exterior for print, and the raw video link so your own social person can pull stills if they want to.

One thing worth flagging: garages and outbuildings are not included in the floorplan unless there is internal access from the house, which is the standard convention. If you want them added on anyway, say so on the booking form and we will include them.

Add ons available on any booking: EPC, drone, twilight shots, and additional social cuts.

It depends almost entirely on your volume, and the honest answer is that in-house wins above a certain number of instructions a month.

An in-house photographer costs you a salary, a vehicle, camera and lighting kit, editing software, insurance and cover for holiday and sickness. Against that you get complete control of the diary. The maths starts working somewhere around twenty five to thirty instructions a month, and it works properly above forty.

The cost that rarely gets counted is time, and it is the one that matters most. We have taken the marketing off agents who used to shoot and edit it themselves, and given them back hours every week to spend on what they are actually good at, which is selling houses. The work still goes out to a standard they are happy to put their name on.

Below that, you are paying a fixed cost for a variable workload, and you carry the risk on the quiet months. You also carry the skills risk: one person who is good at stills is not automatically good at film, drone or floorplans, and buying a second skill set means a second person.

Using us, you pay per instruction, the kit and insurance are our problem, and the diary flexes with your pipeline. When you take four instructions in a week you book four shoots. When you take one, you pay for one.

If you are near the crossover point, we are happy to talk it through properly rather than talk you out of it. Some of our best relationships are with agencies who have someone in-house and use us for film, drone and overflow.

Yes. West Yorkshire is our home patch and Greater Manchester is a core area, so both are covered at standard rates with no travel charge.

In West Yorkshire that means Halifax and the Calder Valley, Huddersfield and Kirklees, Bradford, Leeds, Wakefield and the villages between them: Sowerby Bridge, Brighouse, Elland, Southowram, Bingley, Baildon and the rest. In Greater Manchester it covers the city centre, Salford and the Quays, Trafford, Stockport, Oldham, Rochdale and the M60 belt.

The Pennine corridor between the two is the useful part. If you are an agency with offices on both sides, you get one supplier, one set of standards and one invoice rather than a Yorkshire photographer and a Lancashire photographer producing listings that do not look like they came from the same brand.

We have two photographers and videographers based in West Yorkshire and one covering Manchester, so nobody is crossing the M62 to reach you and there is far less chance of us arriving late.

Outside those areas we still travel, and we will quote the travel openly on the booking rather than adding it afterwards. Anything within about an hour of Halifax is usually treated as standard.

If you are not sure whether a postcode is in, send it over and we will tell you straight away.

Cancellations happen and we would rather have a clear rule than an awkward conversation.

If a shoot is cancelled or the property cannot be accessed with more than twenty four hours notice, there is no charge at all. Move the date and we will find you the next slot.

Inside twenty four hours, or if we arrive and cannot get in, we charge fifty per cent of the booking to cover the slot we held and the travel. That is the honest position rather than a fee buried in terms you find out about later.

In practice most of these are avoidable. The two things that cause almost all of them are keys not being with the branch, and a vendor who has not been told what time we are coming. Our booking confirmation goes to whoever is giving access as well as to you, with the arrival window on it, and we ring ahead on the morning.

If a vendor cancels because the property genuinely is not ready, tell us. A rearranged shoot costs less than a set of photographs you cannot use.

The camera work goes ahead whatever the weather. We carry the equipment to get a usable exterior on a wet day, and interiors are unaffected because we light and blend them, so rain does not stop a shoot.

The drone is the part the weather governs. It cannot fly in wet or severely windy conditions, and no photograph is worth flying in them for.

Showcase and Accelerator packages include a free drone revisit, so if the weather grounds us on the day we come back for the aerial at no charge. On other packages where drone coverage is included, a revisit for the drone alone is £40 plus VAT. If you would rather we simply delivered the set without the aerial, tell us and we will carry on without it.

One thing worth knowing about timing: the two working day turnaround runs from the point we have all the content, not from the first visit. If we come back for the drone on a Wednesday, the set is with you on Friday.

For anything where the outside really is the selling point, a stone farmhouse with a view, a barn conversion, a period property with grounds, we would usually suggest booking with a bit of date flexibility so we can pick the morning.

Yes, and they arrive already sized so nobody at your end has to resize anything.

Every set is delivered at the resolution and aspect ratio the portals want, with a landscape hero image chosen and labelled for the thumbnail. Files are named in viewing order so they upload in a sequence that tells the story of the house rather than in whatever order the camera happened to shoot them. Floorplans come as both an image file and a PDF, because different systems want different things.

We also deliver a second set cropped square and portrait for social, so the reel and the grid post do not need re-cropping either.

On video, portal video links come as a shareable Vimeo link that drops straight into the listing field, and the file itself is in the folder for anything else you want to do with it.

If your CRM has a quirk, and most of them do, tell us which one you use. We already deliver into Alto, Reapit, Street and Jupix workflows regularly, so there is a good chance we know the awkward bit. If it is a new one to us we will work it out with you rather than leave you to it.

Every interior shoot includes a measured floorplan as standard, produced from a scan of the property taken on the day rather than drawn from a sketch afterwards.

Floorplans are produced using CubiCasa, scanned on site and returned with room dimensions and total floor area. Areas can be given in square feet, in square metres, or in both: it is your call, and we set it to whatever your branch prefers.

On accuracy: a scanned floorplan is dimensionally reliable for marketing purposes and is what the portals and your buyers are working from. It is not a measured survey and should not be presented as one. If a client needs survey grade measurement for a lease or a valuation, that is a different job and we will say so.

The convention we follow is that garages, outbuildings and detached annexes are not included unless there is internal access from the main house. If you want them on the plan regardless, note it on the booking form and we will do it.

Floorplans can also be booked on their own without photography, which several agents use us for on properties they have shot themselves.

Yes. An EPC can be added to any booking, and adding it to the same visit is the sensible way to do it.

EPCs are available across Halifax and West Yorkshire at the moment, and Manchester is coming soon. You pick the EPC option on the booking form and it is arranged for the same appointment where the property allows, so the vendor lets one person in on one day rather than fielding two separate visits. The certificate is lodged on the national register and we send you the register link along with the media.

This matters for launch timing. You cannot legally market a property without a valid EPC or evidence one has been commissioned, so an EPC booked late is the thing most likely to hold up a listing that is otherwise ready to go. Booking it with the shoot takes it off your list entirely.

An EPC in West Yorkshire is £75 including VAT. The assessment is carried out by our partners at National Retrofit Limited. Standalone EPCs are available too if the property has already been photographed.

If the property is unusual, a large farmhouse or something with multiple heating systems, tell us on the booking and we will confirm timings before the visit rather than on the day.

Partner agents book online in under a minute. You get a link that opens our photographers and videographers own live diaries, so you are booking a real slot rather than requesting one: pick the property, the package, the access details and a time, and the confirmation reaches you and us straight away.

Typical notice is two to three working days for a standard slot, and we very often have something sooner. If you have just taken an instruction and want it live for the weekend, book a Wednesday morning slot and the set lands on Friday.

You do not need to be there. Most of our shoots are access by vendor or by keys from the branch, and the confirmation goes to whoever is giving access with the arrival window on it. If you would rather attend, that is fine too.

Payment comes after the delivery date is confirmed, not before. That is deliberate: you should know when your listing goes live before you commit anything.

For a weekend or an evening shoot, message us on WhatsApp or ring: those go in by hand rather than through the calendar. If you are booking regularly we can also set you up on account, so it is one invoice a month rather than a transaction every time.

We keep the copyright, as photographers do, and you get a licence that covers everything an agent actually needs to do with the images.

The licence is unlimited in time and covers marketing the property you commissioned: the portals, your website, your own social channels, print, window cards, brochures and email. There is no expiry date and no per use charge. If the property comes back to market with you in two years, the same images are still licensed to you.

Two limits worth knowing. The licence is to your agency for that property, so it does not transfer to a different agency if the vendor instructs someone else, and it does not cover resale of the images to a third party such as a developer or a publication. If either of those comes up, ring us and it is usually a simple extension rather than a problem.

On credit, our name never competes with yours. Where a client publishes, your brand leads and ours appears once, small, as media by Show and Sell. On the portals it does not appear at all.

Full terms are on the booking form so nothing is a surprise later.

It does two measurable things, and it is worth being clear about which is which.

The first is reach. Portal listings with video get more clicks and more saves than listings without, and a vertical cut on Instagram or TikTok reaches people who were not searching for a house that week. That is the top of the funnel widening.

The second is qualification, and for agents this is the more useful one. Someone who has watched a two minute walkthrough arrives at the viewing already knowing the layout, the road and the size of the third bedroom. You spend less of your week driving to viewings that were never going to convert, and the vendor has fewer people traipsing through the house.

Where video earns its keep hardest: anything with an awkward layout, split levels, a long garden, a view that photographs flat, and anything above the local average price where the buyer pool is smaller and further away. Weekend cottages in the Calder Valley and apartments in central Manchester both sell partly to people who cannot easily come and look twice.

It is not required on every listing. On a standard terrace, strong stills and a floorplan do the job.

If your current photographer is reliable and your listings look right, do not move. That is a reasonable answer and we would rather give it than talk you into a change you do not need.

The three reasons agents do move to us are worth naming. The first is turnaround: they are waiting three or four days and losing the launch weekend. The second is scope: they have someone good at stills and have to find a second supplier for film, drone, floorplans or EPCs, which means two diaries and two invoices. The third is consistency, usually across branches, where the Halifax listings and the Leeds listings do not look like they came from the same agency.

The way to test us is one property. Book a single instruction on Showcase, see what lands two working days later, and compare it against what you normally get. No account to set up, no commitment, and if it is not better you have lost one shoot.

We will also tell you honestly if we are not the right fit. If you need forty shoots a month in one town, an in-house photographer is probably a better answer than us.

Yes, and the useful version of this is not a separate service. It comes out of the same visit.

Every Showcase and Accelerator booking includes a vertical cut of the property film, built for Instagram Reels and TikTok rather than a landscape video squeezed into a phone shape. You also get square and portrait crops of the stills, so the grid post and the story do not need re-cropping by whoever runs your accounts.

Beyond the property itself we film agency content: valuation and market update pieces, branch and team films, and the short talking head videos that do most of the work in building a local name. We are partnered with Yorkshire Podding, a podcast and content studio within our parent company HSP Collective Limited, so podcast and studio work is available alongside the property media. For most agencies that is a half day every month or two rather than an ongoing commitment, and it comes back as a batch of cuts you can schedule out.

One thing worth flagging: posting frequency matters more than production value on social, so we would rather give you twelve usable cuts from one filming day than one polished film a quarter.

If you have someone in-house running your channels, we deliver the raw and the cuts so they have something to work with rather than replacing them.

Yes. Commercial work is a different job from residential and we shoot it differently, which is the part that matters if you have been let down by a residential photographer before.

The brief is accuracy rather than appeal. An investment committee or an occupier’s agent is looking for eaves height, floor plate, yard depth, loading access, parking ratio and condition. So the shot list leads with the elevations, the yard, the internal clear span and the plant, and the imagery is framed to show scale rather than to flatter. We shoot 16 by 9 and panoramic rather than the residential crops, because that is what fits a particulars document and a marketing pack.

Deliverables reflect that. You get the stills, a site plan or floorplan with areas given in square metres with square feet alongside, and where it is useful a drone set showing the site in its context: access, adjoining occupiers, motorway proximity.

We cover the industrial and office stock across West Yorkshire and Greater Manchester, which in practice means a lot of Pennine mill conversions, trade counter units and the Salford and Leeds office markets.

Turnaround on commercial sets is the same two working days, and we confirm the date at booking.

A drone survey is an inspection carried out from the air instead of from a ladder, a cherry picker or scaffolding. What you get is evidence, in a form you can put in front of an insurer, a client or a board.

The common jobs are roof condition inspections, gutter and flashing checks, site progress records on construction, solar array assessment, land and site overviews for planning, and elevation surveys on buildings that are difficult to reach. Delivery is a set of high resolution stills indexed to the elevation or roof slope they show, an orthographic overhead where the job needs one, and a short written note of what was flown, when, and in what conditions.

The commercial case is usually straightforward. A drone inspection is done in a morning without access equipment, without closing a yard and without putting anyone on a roof. On a large industrial roof that is the difference between an afternoon and a fortnight.

What it does not replace is a physical inspection where someone needs to touch, core or test the fabric. We will tell you where that line is on your building rather than after.

A single site roof and elevation survey starts from £250 plus VAT. Survey work is quoted per job, because site size, the number of elevations and any airspace permission all move the figure.

Yes, and this is worth checking properly with any supplier rather than taking it on trust.

We are CAA certified and operate under a CAA operator ID and flyer ID, both of which we will give you on request. Public liability and commercial drone insurance are in place through our Trades and Professions policy with QBE UK, and we can send the certificate to your compliance team before the flight rather than after.

For every commercial flight we produce a written site assessment first: airspace restrictions, proximity to people and property, take off and landing points, and the weather limits we will stand down at. Where a site sits in restricted airspace, which parts of Leeds Bradford and Manchester Airport catchment do, we apply for the permission and tell you the lead time up front.

What we will not do is fly a job that does not pass the assessment. If a site cannot be flown safely and legally we will say so and suggest another way of getting you the evidence.

If your organisation has its own contractor approval process, send it over. We are used to filling those in.

Yes, and development work is best planned as a programme rather than a single visit.

Before completion, the useful assets are aerial site context showing access and surroundings, timed progress records from consistent flight positions so the sequence actually reads as progress, and the marketing set for off plan sales. After completion, it is the finished photography, the walkthrough film and the plot by plot stills that the sales team need.

The part that saves money is deciding the flight positions and the shot list at the start. Progress imagery only tells a story if each visit is shot from the same points, and that is a decision made on day one, not on visit four.

We work to a schedule you set: monthly, at each phase, or at agreed milestones. Each visit is confirmed with a date and a delivery date, and the assets land in a single structured folder per visit so your marketing and your project team are looking at the same files.

For schemes across West Yorkshire and Greater Manchester we can also cover the show home and the marketing suite in the same visit as the aerials.

Quotes are per programme. Send us the phasing plan and we will price it properly.

Commercial work is quoted per job rather than sold from a package list, because the variables actually change the price.

The things that move a quote are site size, the number of elevations or units, whether the airspace needs a permission, whether the visit has to happen outside working hours, and how much is being delivered afterwards. We put all of that in the quote in writing, with a validity date on it, so you have a figure you can take to whoever signs it off.

Standard terms are fifty per cent on booking to secure the visit date, and the balance within fourteen days of delivery. On larger programmes we invoice per visit or per phase, whichever suits your accounts.

We are VAT registered and every invoice is a proper VAT invoice, with a purchase order number on it if you need one. If your organisation needs us onto a supplier system before you can raise a PO, tell us early because that is usually the slowest part of the process rather than the shoot.

If a quote comes back higher than you expected, ask us to break it down. We would rather show you where the cost sits than lose the job over an unexplained number.

Yes, and short lets are shot differently from a sales listing, which is the bit that gets missed.

A sales photograph is selling a building. A short let photograph is selling a stay, so it has to show the things a guest is deciding on: where they will sit with a coffee, whether the bed is actually a king, what the kitchen has in it, and whether the bathroom is clean and modern. That means more detail shots, more warmth in the lighting, and a set that includes the small things a sales shoot would skip entirely.

It also means shooting for the platforms. Airbnb and Booking.com both crop hard and both lead with a single hero image, so the set is built around a hero that works at thumbnail size, then ordered so the first five images tell the whole story before a guest scrolls.

We cover the Manchester city centre and Salford apartment market, and the Calder Valley, Haworth and Pennine cottage market, which behave very differently. One sells to weekday business stays and weekend city breaks, the other to walkers and couples booking two months ahead.

Styling advice before the shoot is included. It usually makes more difference than the camera.

It affects both, but through different mechanisms, and it is worth being straight about the limits.

Occupancy moves first. Airbnb and Booking.com both rank partly on how often people click and book after seeing your listing in a search grid. A hero image that reads clearly at thumbnail size gets more clicks, more clicks get more bookings, and more bookings improve where you sit in the search results. That compounds over a season.

Nightly rate moves second and more slowly. You can hold a higher price when your listing looks like the better option next to the three others in the same postcode. What you cannot do is photograph your way to a rate the property does not justify. Guests who arrive expecting more than they find leave reviews that cost more than the extra twenty pounds a night was worth.

The honest version: photography raises your ceiling, it does not move your floor. If your property is tired, spend the money on the property first and photograph it after. We will tell you if that is what we think when we see it.

What we will not do is make a room look bigger than it is.

Three things do most of the work, and only one of them is photography.

The first is the hero image. It is the only thing most people ever see of your listing, it is shown small, and it needs to say what kind of stay this is in one frame. A wide living room shot with good light beats a detail shot of a cushion every time.

The second is the order of the first five images. Guests decide in that window. Living space, bedroom, kitchen, bathroom, then the view or the exterior is a reliable running order for most properties, and it stops people bouncing to work out the layout.

The third is a short vertical video. Both platforms now surface video, and Instagram and TikTok are where a lot of Pennine cottage and Manchester apartment bookings actually start. A sixty second walkthrough gives a guest the layout in a way stills cannot.

Detail photography is what turns a browse into a booking. The finer things, the coffee tray laid out, the reading corner, the linen on a made bed, are what a guest forms an attachment to, and that attachment is often the reason they book your place rather than the one next to it.

We deliver all three from one visit: the stills ordered and labelled in running order, the hero marked up, and the vertical cut ready to upload. What we cannot write for you is the listing description, though we are happy to say which images support which claims.

A standard one or two bedroom apartment or cottage is £90 plus VAT for the photography, and takes around two hours on site.

That covers the full set of stills, styled and edited, ordered and labelled for upload, with the hero marked up and square and portrait crops included for social. Larger properties take longer and are quoted on the number of rooms rather than on time.

Adding a vertical walkthrough video takes the visit to about three hours, and the cost is confirmed when you book. For most hosts that is the add on worth having, because it is the asset you can use on Instagram as well as on the listing.

Turnaround is two working days, same as everything else we do. Book a Wednesday, and the listing can be updated for the weekend booking traffic.

One practical note: the property needs to be guest ready when we arrive, made beds, clear surfaces, no cleaning kit in shot. We send a short prep list with the booking confirmation. Hosts who work through it get noticeably better photographs for the same money, and it is ten minutes of work.

If you have several properties, ask about multi property pricing.

An estate agent sells the property. A property marketing company makes the material the property is sold with. They are not alternatives and we are careful not to behave as though they are.

The agent holds the client relationship, prices the property, handles the viewings, negotiates the offer and manages the transaction through to completion. They are regulated, they hold client money, and they carry the legal duties that go with all of that.

We make the photography, film, floorplans, drone and social assets that the listing is built from. We do not value property, we do not conduct viewings, and we never approach a vendor about instructing anyone. If a vendor asks us who to use, we tell them to speak to their agent.

For a private seller the practical version is this: you still need an agent, or you need to be prepared to do the agent’s job yourself on a self listing platform. What you can do is make sure the marketing is not the weak part, and some vendors commission their own media and hand it to their agent.

For an agent, we are a supplier who makes your listings look like the best one on the portal. We are on your side of the table, not competing for your client.

Price and presentation, in that order, and most of the advice you will read gets the order the wrong way round.

Price is the bigger lever. A property priced ahead of the market in Halifax, Huddersfield or Bradford will sit regardless of how good the photographs are, and the longer it sits the more buyers assume something is wrong with it. Your agent’s valuation, taken from actual sold prices on your street rather than asking prices, is the number that matters.

Choosing the right agent matters as much as the number they give you. Look for one whose values line up with yours and whose reviews stand up, because you will be working with them for months. A good relationship with your agent is worth a great deal once the offers start coming in.

Presentation is the lever you control on the day. The listing has one job: get the viewing booked. That means a hero image that reads clearly on a phone, a full set of bright and honest interior photographs, and a floorplan, because buyers who cannot work out the layout do not book viewings, they scroll on.

The practical bits that make the most difference before a shoot: declutter surfaces, open every curtain, lights on in the darker rooms, cars off the drive, bins out of shot.

If you are selling in the region, your agent will usually arrange the media. If you want to commission it yourself and hand it over, that is fine and plenty of vendors do.

We do not offer full furniture staging, and we would rather tell you that than sell you something adjacent to it.

What is included in every shoot is styling on the day. That means moving what is already in the property: clearing surfaces, straightening beds, taking the bins and the drying rack out of shot, angling furniture so the room reads properly, and turning the right lights on. It takes time and it makes more difference than most people expect. It costs nothing extra.

Full staging, where furniture is brought in and dressed for an empty property, is a separate trade and there are specialists who do it well. If you have an empty property that is struggling, ask us and we will point you at someone rather than improvise.

The middle option worth knowing about is virtual staging, where furniture is added to a photograph of an empty room digitally. We will do it, priced per image and quoted before we start, on one condition: every staged image is clearly labelled as virtually staged. Showing a buyer furniture that is not there is not a line we will cross.

For empty new build plots, virtual staging is usually the sensible answer.

Two to three working days is typical, and we frequently have something sooner. If you are trying to get a listing live for the weekend, a Wednesday morning slot with our two working day delivery is the reliable route.

We shoot Monday to Friday as standard, and weekend work is available at £50 plus VAT on top of the shoot. It is useful for two situations in particular: a vendor who works away all week, and a short let with a Saturday changeover where the property is only empty and clean for a few hours.

The booking calendar is wired straight into our own working diaries, so what you see is what is genuinely free. If a slot is open, weekday or weekend, we will work around you.

For commercial and drone work we also do out of hours where the site needs it, an empty yard before a shift starts or a distribution unit at first light. That is quoted per job because it changes the cost.

Best light is worth a mention. South facing fronts photograph best in the morning, north facing in the afternoon, and if you tell us which way the property faces on the booking form we will slot it accordingly. It costs nothing and it shows in the exterior shot.

If something is genuinely urgent, ring rather than email. We will tell you honestly whether we can fit it in.

Tell us within seven days and we will put it right.

In practice almost everything raised is an editing matter rather than a shooting one: a room you want brighter, a sky you want swapped, a neighbour’s car you want out of the driveway, a different image as the hero. Those are re-edited and back with you the same or next working day at no cost, as many times as it takes to be right.

The thing that helps most is telling us up front. If there is a feature of the property you particularly want captured, or a style of photograph you like that sits outside how we usually shoot, say so and we will match it. We would far rather work to your taste than to ours.

Where the issue is with the shoot itself, a room missed, a shot framed wrong, an exterior the weather ruined, we come back and re-shoot it. No charge, and we will fit it in around your launch date rather than ours.

The one situation where we will have a conversation rather than simply re-shoot is where the property was not ready on the day and the photographs show that accurately. We will still come back, and we will tell you what needs doing before we do.

None of this needs a formal process. Reply to the delivery email and say what is wrong. It is quicker for both of us than a complaints procedure, and it is how every one of these has actually been resolved so far.